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Communications/Public Relations

Committee

Includes school administrators, teachers, parents, city representatives and a GSBOE member:                 

Dr. Matt Akin
Dr. Stephanie Harrison
Kevin Corcoran
Lindsay Hart
Haley Rogers
Missy Everett
Sara Altmyer
Ashley Arnold
Dr. Sonya Price
Jan Garfinkle
Jason Watts
Joe McAleer
Lauren Traywick
Chad Green

Communications and Public Relations is committed to supporting the mission and goals of Gulf Shores City Schools by providing open, transparent, and timely communication with students, families, staff, and the wider community.

We work to:

  • Highlight achievements across our schools

  • Celebrate the successes of our students and staff

  • Share important updates that strengthen engagement and foster trust

Through strong partnerships with schools, families, and community members, we strive to inform, engage, and inspire. Whether it's through social media, district newsletters, press releases, or our website, we are dedicated to keeping you connected to the exceptional work happening throughout our school system.

What We Do

The Communications Department provides a wide range of services that support district-wide, school-specific, and community-based communication efforts:

  • Management of all official GSCS websites and social media channels

  • Oversight of the district’s mass messaging platform (text, email, voice alerts)

  • Crisis communication coordination and support

  • Creation and distribution of district newsletters, annual reports, and media kits

  • Brand management, including logo use and district visual standards

  • Coordination of press releases, advertising, and marketing campaigns

  • Support for community outreach and public engagement initiatives

At Gulf Shores City Schools, effective communication is a top priority. We aim to deliver timely, relevant, and meaningful information to ensure our stakeholders are informed, engaged, and proud to be part of the GSCS community.

Together, we are building momentum for excellence in education.

Facebook

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Instagram

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Twitter

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YouTube

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Purpose: What Are We Doing Well?

To support our mission and communication goals, Gulf Shores City Schools’ Communications and Public Relations Department has made significant strides in the following areas:

1. Clear and Consistent Messaging
We have successfully established regular communication routines across the district, ensuring that messages from the Central Office and individual schools are aligned and transparent. This consistency helps reduce confusion and keeps stakeholders well informed.

2. Diverse Communication Platforms
Our use of multiple channels — including social media, email newsletters, the district website, and automated mass notification systems — allows us to reach a broad and varied audience. This diversification ensures that community members, even those without children in the schools, remain connected and engaged.

3. Parent-Teacher Communication Support
We have implemented and promoted reliable communication tools and platforms that facilitate timely and meaningful interactions between teachers and families. This fosters stronger partnerships that benefit student learning and well-being.

4. Building District Identity and Community Pride
Through highlighting student and staff achievements, sharing positive stories, and celebrating milestones via social media and community events, we have strengthened the sense of pride and unity among our stakeholders.

Goals

  • Improve parent/guardian communication

  • Improve stakeholders communication

  • Improve communication regarding extracurricular activities